BUILDING THE LEGACY BRANDS OF TOMORROW
Empowering wineries, distilleries, and beverage brands with strategic consulting, market insights, and expert guidance to drive growth, optimize operations, and navigate industry complexities.
ABOUT US
YOU’VE DEDICATED IMMENSE TIME, ENERGY, AND RESOURCES TO BUILD YOUR BRAND
At JPBA, we are passionate about helping businesses in the Wine & Spirits industry thrive. With years of experience in the sector, we provide expert consulting services tailored to wineries, distilleries, and beverage brands looking to scale, optimize operations, and navigate industry challenges.
At the heart of our consulting approach is a commitment to excellence, innovation, and long-term partnerships. We believe that every brand has a unique story, and we’re here to help you tell it in a way that resonates with your audience and drives sustainable growth.
Why Us
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The high cost and complexity of hiring a top-tier sales team with the experience and expertise you need.
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The challenge of establishing the right routes to market and activations in strategic accounts.
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The fight for distributor share of mind, where getting noticed feels like an uphill battle.
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The struggle to create a streamlined and effective distributor strategy
Leverage Our Expertise
We Know This Road All Too Well
We specialize in navigating these challenges so you don’t have to
Decade of Industry
Experience
Established
Distributor Network
Proven and effective Strategies
How We Can Help
Robust Infrastructure
We provide an immediate, robust infrastructure comprised of seasoned industry veterans, with over 250 years of combined experience.
Industry Knowledge
We have comprehensive industry knowledge across all 50 states, Canada, USVI, BVI, Cruise Line, Duty-Free, South America and Europe.
Longstanding Relationships
We enjoy longstanding relationships with top distributors and will build out route-to-market strategies that are tailored to your brand.
Distributor Network
We excel at managing distributor networks, strategic accounts, brand ambassadors, local sales teams, and tactical spends, driving cohesive and impactful brand execution from the top down.
Guidance on Exit Strategy
We provide guidance on exit strategy, should that option arise. We have conducted negotiations with some of the largest Spirits and Wine companies in the industry.
Our Company Mission
Empowering wine and spirits brands to achieve unparalleled success in an ever-changing market.
Leveraging Our Deep Industry
Experience
We provide end-to-end solutions that navigate complex distribution networks and state-by-state regulations to create sustainable growth.
We are Committed to Delivering
Tailored Strategies
that drive distribution, rate of sale, and reorder rates for your brand. So that you not only survive but thrive in today’s landscape.
Partnering with us is a fraction of the cost of building and maintaining an internal sales team.
We have the influence and infrastructure to manage your business effectively
Our team consists of some of the most respected and experienced veterans in the industry.
Our broad portfolio attracts greater attention from distributors.
Our compensation is flexible— we only win when you win.
Why Us
Why Work With Us
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JOHN PALATELLA
President & CEO
‘JP’ is a seasoned professional with over 35 years of expertise in the beverage alcohol industry. His proven track record extends to optimizing underperforming operations, expertly managing budgets, and implementing innovative go-to-market strategies that build customer loyalty and deliver exceptional bottom-line results. During his career, John has held numerous Executive Leadership and C Suite roles in both the Distribution and Supplier tiers including Southern Glazer’s Wine and Spirits, Sidney Frank Import Company, Russian Standard, Cinco Spirits Group and The Patron Spirits Company. He has been enormously influential in the development and success of many of today’s most iconic and recognizable brands.
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DAVE RAMIREZ
Chief Commercial Officer
Dave is a seasoned Sales and Marketing leader with over 35 years of experience in the adult beverage industry. He has held roles from Sales Rep to Vice President of Sales, successfully leading teams, building national account infrastructures, and managing strategic budgets. Dave excels in route-to-market strategy, distributor management, and budget forecasting. He has a proven track record of building high-performing teams and mentoring sales professionals. His work with brands like Crown Royal, Chivas Regal, Absolut Vodka, Jim Beam, Patron Tequila, and Aviation Gin has earned him industry recognition. Dave resides in Las Vegas, Nevada.
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ANTHONY PALATELLA
VP, Finance
Anthony Palatella is a seasoned finance professional with extensive experience in financial strategy, operations, and leadership. He holds advanced degrees in Finance and an MBA from Southern Methodist University. Anthony’s career includes impactful roles at Mark Cuban Companies, where he focused on identifying and evaluating successful investment opportunities. With a strong track record of optimizing financial performance and leading cross- functional teams, Anthony brings analytical rigor and strategic insight to his role as Vice President of Finance.
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Yes we cover all oue own expenses including travel. There is no hidden fee when working with us.
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Yes, we are very flexible and work with you to meet your needs based on where you are at with your business.
Remember – we only win if you do!
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Yes, in addition to all 50 states and Canada, we have capabilities overseas including Europe and Central America. We also have experience with USVI, BVI, all cruise lines, and Duty-Free operators.